CBBC would like to invite you to participate in its latest agri-food mission to China. The visit coincides with the China Animal Husbandry Expo in Nanjing (one of Asia’s leading industry fairs) where the UK has a pavilion, but will also visit the leading food retail centres of Beijing and Shanghai. The programme will incorporate:
Wednesday 16th Depart UK
Thursday 17th Arrive Shanghai early AM – briefing from CBBC/British Consulate General, site visits to food retail, networking event with food importers/distributors and retailers
Friday 18th Option 1 - Shanghai - individual meetings as required
Option 2 – Nanjing – China Animal Husbandry Expo / individual meetings
Saturday 19th/ Down time in Shanghai / Nanjing or
Sunday 20th Transfer to Beijing
Monday 21st Beijing – Briefing from CBBC / UKTI, optional site visits, reception at British Embassy
Tuesday 22nd Beijing – individual meetings
Wednesday 23rd Depart Beijing for UK
1. Site visits will be determined by the profile of the companies on the group. The final daily programmes for each centre will be confirmed closer to the departure date but we aim to include all of the activities above.
2. We are happy for companies to participate in “part” of the visit e.g. Beijing only. Equally we would be happy to support companies who wish to extend their stay in China and visit other cities.
Maximise the Benefit of your Visit
We want the visit to assist you in achieving your own objectives – whether it be to research the potential in China for your products/services, find an agent/distributor/business partner or further your existing business in China.
In addition to the core programme, CBBC are able to undertake pre-visit market research and arrange a programme of individual meetings for your company. These services are chargeable as a UKTI service and must be commissioned as early as possible because we expect interest in this visit to be high.
With 1.35bn people to feed, increasing agricultural output is a constant, core goal of the Chinese Government. China’s 12th Five Year Plan places importance on restructuring agricultural production with greater emphasis on sustainability, efficiency and economic effectiveness. China’s desire to transform food production has given rise to demand for global expertise in agricultural practices, animal husbandry, research and development and mechanization. (China’s No 1 central document, the first policy document released by China's central government each year, focused this year on agricultural technology). UK companies have world leading expertise in the development of higher yielding and higher pest and disease resistant crops and livestock production.
As the tastes of China’s fast growing middle class are changing, so is the nature of food retailing in China, particularly in the large metropolis’ like Beijing and Shanghai. International chains such as Tesco, Carrefour and Walmart are expanding in China alongside a growing number of Chinese food retailers such as City Shop, Ole and some smaller boutique food stores specialising in international brands. In November last year, the UK had a large stand at the Food and Hotel China exhibition in Shanghai. Many of the participating companies established business relationships with food importers for products including beverages, confectionery, bakery and snack food lines.
This visit will enable companies, both new to market and with existing business in China, to assess opportunities for their business, further develop their contacts and promote their excellence.
Have you got an event coming up that is related to Food and Drink? Tell the Taste North East Team.
Event information may be subject to change or cancellation, please check before travelling. Taste North East makes every effort to maintain the accuracy of the information on this website but cannot accept responsibility for any error or alteration to details which may occur.