The Taste Merchandising package to help you maximise customer loyalty and win where it counts -
at the point of sale.

We will help you achieve improved sales growth and bottom line profit through effective tactical solutions that you can implement to fit in with your budget and resources.

Option 1 - ASSESSMENT

The project outline:

• Analysis to determine what is working, what isn't and why
• Development of a plan to rectify the things that aren't working on a pre­‐agreed budget while respecting and supporting the business image and brand
• Creation of a plan to implement changes

The outputs:

1. A list of what is working well and what would benefit from change or improvement to maximise potential of space
2. A plan to improve, move or ‘uplift’ the areas that need work, within your budget and time frame
3. A list of recommended contacts and suppliers
4. Ongoing support by telephone

Duration: 2 half days
Location: Your premises

Option 2 - DEVELOPMENT SUPPORT

The project outline:

• Development of visual merchandising and display programs/calendar for new and existing businesses
• Each program is designed to fit the image, needs and budget of the business and will utilise areas identified during initial assessment stage
• After the design, we can pull the project together from initial conceptual ideas to ordering and installation or, depending on the budget, will give the store owner everything she or he needs to accomplish the task themselves

Duration: 2 half days
Location: Your premises

Option 3 - BASIC TRAINING PACKAGE

The project outline:

We can train you and your staff to:

• Merchandise selling areas
• Create successful interior and window displays
• Develop and maintain focal points
• Consider signage and pricing
• Understand the need for constant visual merchandising maintenance and innovation

Duration: 2 half days
Location: Your premises

Option 4 - PRODUCTION OF STANDARDS MANUAL

On request we can develop a reference file that can help your business maintain their look. It is important that standards be maintained in order to retain your brand image.

A standards manual clarifies your image and gives boundaries to individual creativity. The manual explains how things should look. It allows flexibility for change but teaches the reader how to be creative while staying within the boundaries of the business image and brand.

Visual standards can include everything that is seen from the car park to the exit. It can include: lighting, signage, flooring, all surface materials, fixtures, the fixtures, displays, focal areas, aisles, cash desks, maintenance, back room standards, washroom standards and office standards. The manual may also include the duties of each person working within the business regarding visual merchandising.

The price will be dependent on scope of work.

Contact the Taste North East Team if any of these services would be beneficial to your business.